Less is More is a strong, global, timeless and affordable luxury swimwear brand founded in 2015 by co-founder Sinem Adaköy; who is also the creative director of the brand. Less is More was created with the idea of presenting right designs that women are always looking for, independent of the time but in line with the trends. Each pieces of the collections are actually basic but actually not. 

Less is More added sportswear collection to product range in 2018. In the year of 2020 , the collection continued to expand with homewear, loungewear and underwear collection. 

The main objective of the brand is still to produce timeless pieces and to achieve effortless elegance, inspired by the brand's own name.